THEDAILYWHISKY

very few whisky brand chasing Formula 1 right now is reaching for prestige. Jim Beam has done the opposite: it has put its Cadillac F1 partnership on a bottle of standard White Label and priced it at £24.95.

Jim Beam has become an Official Partner of the Cadillac Formula 1 Team, and to mark it the world’s number one bourbon has released the Cadillac F1 Team 2026 Limited Edition. Inside is 4-year-old Kentucky Straight Bourbon at 40% ABV (80 proof), aged in newly charred American white oak, in a 70cl bottle carrying Cadillac F1 livery. It sells for £24.95 and ships internationally from Hard To Find Whisky. This is not a premium collector’s flex. It is the everyday White Label in racing colours, aimed at pulling new fans toward both the sport and the category.

Why a Cadillac connection actually makes sense for Jim Beam

Most F1 whisky tie-ins are pure audience arithmetic: a big brand rents a big sport. This one has a genuine thread running through it.

Jim Beam’s story ties back to a Cadillac. The distillery tells it that its founder protected a mason jar of proprietary yeast each evening by keeping it in the front seat of his Cadillac, safeguarding the strain that still defines the bourbon today. Fred Noe, the seventh-generation Master Distiller, drives a Cadillac now as a nod to that piece of family history.

So when Cadillac enters Formula 1 as a works team and Jim Beam signs on as an Official Partner, the brand can point to something older than the sponsorship deal. Two American names, one of them woven into the other’s origin story, arriving on the grid together. It is a cleaner narrative than most paddock partnerships manage.

The whisky: this is White Label, and Jim Beam isn’t pretending otherwise

Be clear about what you are buying. This is Jim Beam White Label, the 4-year-old Kentucky Straight Bourbon that sits at the foundation of the whole range, dressed for the occasion rather than reformulated for it.

That is not a criticism, but it is the key fact. Jim Beam is aged four years in newly charred American white oak, which is twice the legal minimum for straight bourbon, and bottled at the entry-level 40% ABV. At 80 proof it is light-bodied and grain-forward by design. Expect corn sweetness, vanilla and that signature Beam peanut note rather than the heavier oak and spice you get from Beam’s older or higher-proof expressions.

Jim Beam Cadillac F1 Team 2026 tasting notes

Colour: Rich amber, warm honey-gold, a coppery glow
Nose: Sweet corn and grain, vanilla, a touch of caramel, toasted oak, soft peanut, gentle spice
Palate: Light to medium-bodied, vanilla and caramel up front, into toasted oak, a touch of rye spice and a nutty edge
Finish: Short to medium, sweet oak and vanilla with a hint of spice, clean and gently warm
ABV: 40% (80 proof) | Age: 4 years | Cask: New charred American white oak | Size: 70cl Price: £24.95

For international readers: bourbon is a legally defined American category, made from a mash of at least 51% corn and aged in new charred oak. “Kentucky Straight” means it was distilled and aged in Kentucky for a minimum of two years with no added colouring or flavouring. Jim Beam’s four years clears that bar comfortably.

Where this sits: a lot of whisky brands are now racing in F1

Jim Beam is not arriving alone. Formula 1’s global audience has turned the paddock into one of the most contested spaces in drinks marketing, and whisky brands in particular are lining up on the grid.

We covered Chivas Regal’s 16-year-old built with Charles Leclerc, the brand’s first-ever 16-year-old, a sherry-led blend co-created with the Ferrari driver and launched across Global Travel Retail. And we looked at the Jack Daniel’s × McLaren F1 2026 Edition, Old No. 7 pushed up to 86 proof to mark the distillery’s 160th anniversary and McLaren’s 1,000th Grand Prix.

Line those three up and you can see the strategy split. Chivas went premium and age-stated at around $69.99. Jack Daniel’s went collector-milestone at $34.99. Jim Beam has gone the most accessible route of all at £24.95, betting on volume and new drinkers rather than the shelf of a serious collector. Same sport, three very different plays.

We will admit our own bias here. Our biggest dream at The Daily Whisky is to stand in an F1 paddock one day and watch a race alongside one of these whisky brands. Covering the bottles is one thing. Being there when the engines fire up, glass in hand, would be something else entirely.

Is it worth £24.95?

For what it is, yes, with an obvious caveat.

If you want an interesting dram, this is not it. It is standard White Label, and you can buy the plain bottle for the same money. What you are paying for is the Cadillac F1 livery and the moment it marks. If you are an F1 fan, a Beam drinker, or someone who likes a themed bottle on the shelf at a genuinely low price, it does exactly what it sets out to do. If you are a collector chasing rarity or a whisky drinker chasing complexity, spend your £24.95 on Jim Beam Black or a Single Barrel instead.

The honest summary: this is the cheapest ticket onto the F1 whisky grid, and it is priced so that saying yes barely requires thinking about it.

Price and availability

The Jim Beam Cadillac F1 Team 2026 Limited Edition is £24.95 for a 70cl bottle at 40% ABV, in stock at Hard To Find Whisky, which ships to more than 100 countries including across Europe, the US and beyond.

Frequently asked questions

What is the Jim Beam Cadillac F1 Team 2026 Limited Edition?
It’s a limited edition of Jim Beam White Label, released to mark Jim Beam becoming an Official Partner of the Cadillac Formula 1 Team. Inside is 4-year-old Kentucky Straight Bourbon at 40% ABV in a 70cl bottle with Cadillac F1 livery, priced at £24.95.

How much does the Jim Beam Cadillac F1 bourbon cost?
It retails at £24.95 for a 70cl bottle at 40% ABV, the same price as standard Jim Beam White Label. That makes it one of the most affordable Formula 1 whisky collaborations of 2026, positioned for new fans rather than serious collectors.

What does Jim Beam Cadillac F1 taste like?
It carries the classic Jim Beam White Label profile: sweet corn and grain on the nose with vanilla, caramel, toasted oak and a soft peanut note. The palate is light to medium-bodied with vanilla, caramel and a touch of rye spice, finishing short to medium, clean and gently warm.

Is the Jim Beam Cadillac F1 edition different bourbon from standard White Label?
No. It’s the same 4-year-old Kentucky Straight Bourbon at 40% ABV, aged in newly charred American white oak. The difference is the Cadillac F1 Team packaging, not the liquid inside. You’re paying for the livery and the F1 tie-in, not a new recipe.

Where can I buy the Jim Beam Cadillac F1 Team 2026 Edition?
It’s available online from Hard To Find Whisky, a Birmingham-based specialist that ships internationally to over 100 countries. As an F1 partnership release, expect it to appear in wider bourbon retail and Grand Prix markets through the 2026 season.

Which other whisky brands are partnering with F1 teams?
Several. Chivas Regal released a 16-year-old blend co-created with Ferrari’s Charles Leclerc, and Jack Daniel’s has an ongoing McLaren partnership, with its 2026 Old No. 7 edition bottled at 86 proof. Jim Beam’s Cadillac deal joins a fast-growing field of whisky-in-F1 collaborations.