Johnnie Walker has put Sabrina Carpenter’s name on a Black Label bottle. The whisky inside is unchanged, but the packaging has had a full pop makeover: a bespoke Sabrina blue sash, a gold heart on the shoulder and playful dog paw motifs, all lifted from the world of her album Man’s Best Friend.
This is the Sabrina Carpenter Johnnie Walker Black Label, a limited edition design released today. It is a collector’s bottle rather than a new whisky, and it is worth being clear about that from the start: the liquid is the standard Johnnie Walker Black Label 12 year old blend at 40% ABV. What is new is the dress.
The bottle comes in both 70cl formats, carries a recommended retail price of £35 in Great Britain, and is available now before rolling out to further markets including Mexico, India and selected countries across Europe and Asia Pacific in the coming months.
What is the Sabrina Carpenter Johnnie Walker Black Label bottle?
It is a limited edition Black Label bottle designed in collaboration with Sabrina Carpenter, the two time GRAMMY winning pop artist, as the latest chapter in a multi year partnership between her and the brand that was announced in August 2024. The design takes its cues from her album Man’s Best Friend, released in 2025, and translates that era’s look onto Johnnie Walker’s most recognisable everyday bottle.
The collaboration has already produced a signature serve, the Go Go Highball, which Johnnie Walker rolled out around the final leg of Sabrina’s Short n’ Sweet Tour. The bottle extends that story onto the shelf, giving fans something physical to keep.
Sabrina Carpenter described putting her own spin on the bottle as a fun challenge and said she loves creating little surprises for her fans. On the packaging that surprise reads clearly: this is Black Label speaking in her visual language rather than the brand’s.
The liquid inside: standard Black Label 12 year old
Because only the packaging has changed, the whisky is the familiar Black Label blend that has been on shelves for decades. It is a blended Scotch built from around 40 malt and grain whiskies, each aged a minimum of 12 years, with a recognisable thread of gentle West Coast smoke running through it. For readers outside the UK, blended Scotch means malt whisky married with lighter grain whisky, which is what gives Black Label its approachable weight.
Johnnie Walker Black Label 12 Year Old, blended Scotch
Nose: vanilla, dried orchard fruit, orange peel, a wisp of soft peat smoke
Palate: toffee, raisin, baking spice, light Islay smoke, a touch of oak
Finish: medium, warming, gentle smoke and dried fruit
ABV: 40% | Style: blended Scotch, 12 years old | Price: £35 (70cl)
None of that changes with this release, so if you already know where you stand on Black Label, you know how the liquid tastes. The reason to pick this one up is the bottle, not a reformulation.
The design: Sabrina blue, dog paws and a gold heart
The starting point is the classic slanted Black Label bottle, which the design keeps rather than reinvents. Over that sits a pale Sabrina blue sash with her signature across it, a small gold heart embossed on the shoulder reading “Man’s Best Friend,” and gold dog paw detailing that nods to the album title. A Carpenter crest sits alongside the Johnnie Walker Striding Man on the lower label, marking the collaboration.
It is a restrained piece of work by celebrity collaboration standards. The blue and gold read as playful without burying the Black Label identity, which is the balance these tie ups usually miss.
Price and availability
Price: £35 recommended retail (Great Britain)
Formats: 70cl and 75cl, 40% ABV
Available: Great Britain now, from selected retailers
Rolling out to: Mexico, India, and selected markets across Europe and Asia Pacific in the coming months
At £35 the design edition sits broadly in line with a standard bottle of Black Label, which is the good news for anyone who collects music collaboration bottles. There is no heavy premium attached to the artwork, so the calculation is simply whether you want this version on the shelf. For a limited run tied to a current album cycle, that is a fair place to land.
Who this bottle is for
This is a collector’s and a fan’s bottle first. If you follow Sabrina Carpenter, or you keep an eye on music and drinks collaborations, the appeal is obvious and the price makes it an easy yes. If you were hoping for a new expression, a higher strength or a different cask story, this is not that: the liquid is the Black Label you already know.
Buy it because you like the bottle and want to keep one, or because you will pour honest, everyday Black Label from it and enjoy the label while you do. On both counts it delivers exactly what it promises. If you are chasing it as a keepsake, the move is to buy while it is on shelves in Great Britain, since limited design editions tend to disappear from retailers well before the wider rollout is done.
Frequently asked questions
What is the Sabrina Carpenter Johnnie Walker Black Label bottle? It is a limited edition Johnnie Walker Black Label bottle designed in collaboration with pop artist Sabrina Carpenter, inspired by her 2025 album Man’s Best Friend. The packaging features a Sabrina blue colourway, gold dog paw motifs and a gold heart, while the whisky inside is the standard Black Label 12 year old blend.
Is the whisky inside different from normal Black Label? No. Only the bottle design has changed. The liquid is the same Johnnie Walker Black Label, a blended Scotch of around 40 malt and grain whiskies each aged at least 12 years, bottled at 40% ABV. This is a collectible packaging edition, not a new or reformulated whisky.
How much does the Sabrina Carpenter Johnnie Walker bottle cost? The recommended retail price is £35 in Great Britain, which is in line with standard Johnnie Walker Black Label. It is sold in both 70cl and 75cl formats at 40% ABV. Prices may vary slightly by retailer and by market as the release rolls out internationally.
Where can I buy the Sabrina Carpenter Johnnie Walker Black Label? It is available now from selected retailers in Great Britain. Johnnie Walker has said it will roll out to further markets including Mexico, India and selected countries across Europe and Asia Pacific in the coming months, so buyers outside the UK should watch local retailers and the brand’s own channels.
What does Johnnie Walker Black Label taste like? Black Label offers vanilla, dried orchard fruit and orange peel on the nose, then toffee, raisin, baking spice and a light Islay smoke on the palate, with a medium, warming finish. It is a gently smoky, fruit forward blended Scotch that works neat, over ice or in a highball.
What is the Go Go Highball? The Go Go Highball is Sabrina Carpenter’s signature Johnnie Walker serve, created as part of the same partnership and introduced around the final leg of her Short n’ Sweet Tour. It is a long, easy drinking highball built on Black Label, aimed at drinkers of legal drinking age.
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