Skrewball Peanut Butter Whiskey, the American spirit that turned a single bar shot into a bottled category, is entering European travel retail for the first time. Pernod Ricard Global Travel Retail has partnered with Heinemann Duty Free to put 1-litre bottles on shelves from July 2026 at an RRP of €24.99. It launches in seven airports: Frankfurt, Munich, Berlin, Istanbul, Antalya, Oslo and Copenhagen. Bottled at 35% ABV, Skrewball is a flavoured whiskey rather than a single malt, and this is a news story about distribution.
Peanut butter and whiskey is the kind of pairing that makes serious drinkers wince. Skrewball has spent eight years proving that the wince doesn’t stop the sale.
From July 2026, that argument reaches European duty free for the first time. Pernod Ricard Global Travel Retail has signed Gebr. Heinemann as its first European travel-retail customer for Skrewball Peanut Butter Whiskey, placing 1-litre bottles in seven airports at an RRP of €24.99. For anyone flying through Copenhagen or Oslo, it will be hard to walk past.
The essentials first. Skrewball is bottled at 35% ABV (70 proof), sold here in a 1-litre travel-retail format, and priced at €24.99. The launch airports are Frankfurt, Munich, Berlin, Istanbul, Antalya, Oslo and Copenhagen. Heinemann Duty Free is the first retailer in Europe to stock it, with wider channel expansion expected to follow.
Why a peanut butter whiskey is landing in European duty free
The short answer is that flavoured whiskey has stopped being a novelty and started being a category.
According to a Market.us report cited by Pernod Ricard, the global flavoured whisky market is projected to grow from around USD 19 billion in 2024 to USD 35.7 billion by 2034, a compound annual growth rate of 6.5%. Europe already accounts for the largest slice: roughly 45.8% of the global flavoured whiskey market in 2024, worth an estimated USD 8.7 billion. Travel retail is the obvious shop window for a brand trying to reach travellers who don’t normally browse the whisky aisle.
Skrewball’s own numbers back the timing. Across Pernod Ricard Global Travel Retail, the brand reports year-to-date growth of +94% and rolling 12-month growth of +95%, driven mainly by the Americas and Pacific regions. It is now approaching a presence in 30 markets across domestic and travel retail combined, and has passed three million cases sold globally since launch.
For context, this is not a heritage distillery release. It is a fast-scaling flavoured spirit with serious corporate distribution behind it, moving into a channel built for exactly this kind of impulse discovery.
Who makes Skrewball, and where it came from
Skrewball was founded in 2018 by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who later trained as a lawyer.
The origin is genuinely a bar story. Steven ran a busy spot in Ocean Beach, San Diego, where a peanut butter whiskey shot became the bestseller. Brittany used her chemistry background to turn that shot into a shelf-stable bottled product, and the result became the first peanut butter whiskey to reach retail, which is why Skrewball trades on the “original” line. It has since picked up awards including Best Flavored Whiskey at the New York World Wine and Spirits Competition, and expanded across the US, Canada and the Caribbean before Pernod Ricard took it into global travel retail.
The label reads “whiskey with natural flavours” (and caramel colour). It is an American whiskey base sweetened and flavoured to taste of peanut butter, not a straight bourbon or rye. Worth flagging for international readers: in the US, “whiskey” with an ‘e’ is standard, and flavoured whiskey is a legally distinct product from straight whiskey.
What Skrewball tastes like
We have not formally tasted this batch at The Daily Whisky, so the notes below reflect the brand’s own profile and the broad consensus on Skrewball rather than a TDW verdict. When we get a bottle through Copenhagen, we will update with a proper tasting.
Skrewball Peanut Butter Whiskey profile (brand-attributed)
Nose: Sweet roasted peanut, vanilla, light caramel, a nutty confection note
Palate: Peanut butter front and centre, milk chocolate, brown sugar, warm nuttiness
Finish: Short to medium, sweet, lingering peanut and vanilla
ABV: 35% | Style: Flavoured American whiskey | Format: 1L (travel retail) | RRP: €24.99
At 35% ABV it drinks soft and sweet rather than hot, which is the point. This is built for a chilled shot, a pour over ice, or a dessert-leaning cocktail, not for slow contemplative sipping.
The Skrewball Old Fashioned (New Fashioned)
Skrewball’s own signature serve reframes the classic as a nuttier, sweeter riff.
You stir 1½ parts Skrewball with ¾ part Jefferson’s Rye and four dashes of a bitter orange aperitif, then pour over one large ice cube in a rocks glass and garnish with a cherry and an orange twist. The rye claws back some backbone and the orange bitters cut the sweetness, which is what keeps it from tipping into liqueur territory. It is the most convincing way to serve Skrewball to a sceptic.
Price and availability
Price: €24.99 RRP (1-litre bottle)
Format: 1L, travel-retail exclusive size
Retailer: Heinemann Duty Free (first European travel retailer to stock it)
Airports: Frankfurt, Munich, Berlin, Istanbul, Antalya, Oslo, Copenhagen
On sale: From July 2026
If you are based in the Nordics, the Copenhagen and Oslo listings are the headline: you will be able to pick this up airside without importing it or paying US shipping.
Our take
Let’s be honest about what this is. Skrewball will not trouble the shelf of anyone chasing cask-strength Islay or single-cask Speyside, and it is not trying to. It is a flavoured whiskey aimed squarely at travellers who don’t shop the category, and on that brief it is well judged.
At €24.99 for a litre, it is priced as an impulse buy, not an investment. The flavoured segment is growing fast, Europe is its biggest market, and duty free is the right room to meet a curious first-time buyer. For The Daily Whisky’s Nordic readers, the practical takeaway is simple: it will be sitting in Copenhagen and Oslo airport from July, so you can finally judge the peanut butter question for yourself. We will bring you a full tasting once we do the same.
Not a purist’s dram. But as a travel-retail play, a smart one.
Frequently asked questions
What is Skrewball Peanut Butter Whiskey? Skrewball is an American flavoured whiskey that tastes of peanut butter, bottled at 35% ABV. Founded in 2018 in San Diego and now distributed by Pernod Ricard, it is billed as the original peanut butter whiskey and is best served chilled, over ice, or in a dessert-style cocktail.
What does Skrewball taste like? Skrewball leads with sweet roasted peanut and vanilla, followed by milk chocolate, brown sugar and a warm nutty character. At 35% ABV it drinks soft and sweet with a short to medium finish. It is closer to a peanut butter confection than a traditional bourbon or rye.
How much does Skrewball cost in European duty free? In European travel retail, Skrewball carries an RRP of €24.99 for a 1-litre bottle through Heinemann Duty Free. That is the travel-exclusive litre size, priced as an impulse purchase rather than a premium collector’s bottle, and it goes on sale from July 2026.
Where can I buy Skrewball in Europe? From July 2026, Skrewball launches in Heinemann Duty Free stores at seven airports: Frankfurt, Munich, Berlin, Istanbul, Antalya, Oslo and Copenhagen. Heinemann is the first travel retailer to stock it in Europe, with wider availability across the channel expected to follow.
Is Skrewball actually whiskey? Yes, with a caveat. Skrewball uses an American whiskey base, then adds natural flavours (and caramel colour) to create its peanut butter profile. In the US it is legally a flavoured whiskey, which is a distinct category from straight bourbon or rye. Purists debate it; the label says whiskey.
Who owns Skrewball? Skrewball was founded by Steven and Brittany Yeng in 2018 and is now part of Pernod Ricard, distributed internationally through Pernod Ricard Global Travel Retail. The brand has passed three million cases sold globally and is approaching a presence in 30 markets across domestic and travel retail.
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